[vc_row][vc_column][vc_column_text]As a fellow practitioners, you know that I run a small private osteopathy and sports massage healthcare practice here in West London. My new clients come to me through word of mouth and through my website. I’m getting increased exposure on social media, which is driving traffic and helping my Google rankings a lot –  but I’ve found it a struggle until recently to keep up with writing my own content and sorting out getting it disseminated.  People do love what I write, and that feels great – but as I’ve gotten busier with work and a teenager I have felt it impossible to both write my content, schedule it and keep on top of other tasks.

I write in Evernote because of the clean interface it offers me for storing my ideas files, and for actually doing my writing ‘distraction free’.  But the ideas would sit there without a timeframe (or if I applied one, it didn’t get stuck to!) I’m a visual person who loves old fashioned calendars and tick off task lists. So during a series of Lives from a business coach I know and love, I started putting posting ideas into Google Calendar.  And creating using Google Tasks. It was another two things to check and didn’t give me a place to organise my writing from.  I was still stuck trying to collate my Wunderlist (easier to update on the train than Evernotes), my writing in Evernotes, transferring everything to my WordPress blog…and THEN scheduling everything to go out.  It was all in separate parts – meaning it was often not finished and not scheduled. And if I did it, it took literally hours of my time.

I was resigned to scanning media sites daily, reposting other people’s things and stopping there.  What I really wanted to start doing was writing my own work and not drowning in the mechanics of getting it written, published and scheduled.  I wanted a tool I could use as a visual base of operations for my business marketing.  I wanted something that could handle all of it – and then I found it.  I trialled several different software systems for doing this job and I found the one that suited me best.

It is an amazing tool called CoSchedule.  CoSchedule has not only provided me a ‘connected place’ where I can store my tasks, my ideas, my drafts and connects my Evernote to my WordPress Site – it’s given me the ability to do all of that within a visual calendar system (which I love) which schedules social media posting of my writing.  CoSchedule isn’t just a tool for me – it’s ease has actually has both inspired me to do more of what I wanted to do – write – and it’s allowed me to double my social media and blog exposure in *less* time.  It helps me write and makes posting to all of my social media sites painless.

Here is a superb overview of CoSchedule’s main features:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://vimeo.com/166544659″ align=”center” title=”CoSchedule Overview Video”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Every CoSchedule plan has different features including content types, the ability to collaborate with team members (on Team Plans), and further integrations. Even on the most basic plan, I can create multiple kinds of content, colour code them, and and schedule them with the very easy drag and drop interface.  Here are all the content types available:

I really like the combination of having my tasks and my calendar all in one place.  The CoSchedule calendar is actually one of the more attractive interfaces I’ve seen.  And the integrations are not limited to Evernote and WordPress – they actually also make it so WordPress friendly that you can see your entire social and content plan from within your website.  This particular screenshot is courtesy of the CoSchedule WordPress plugin, which lets me use CoSchedule without leaving WordPress or having another tab open:

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]When I say I can’t do without it, I mean it. I did try several other platforms, and also several other related bits of software.  One of the things I’ve loved so much about CoSchedule is that it lets me do what I want to – I love writing but I hate faffing.  CoSchedule gives me a place to set myself tasks and keep organised.  It gives me a place to write my posts and social messages and publish them across my social media channels- without the extra steps and time that would otherwise be needed.

Importantly it connects my Evernote writing to both the schedule and to my WordPress website.  This is an amazing time saver.  With just a few clicks I can take things I’ve written in Evernote, publish them to my blog and schedule a full campaign to drive traffic to my posts.

[/vc_column_text][vc_video link=”https://youtu.be/S8ahkowPbno” align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]One of the things I can see as helpful to many a busy osteopath is the use of CoSchedule’s templates to double up on CPD and social media efforts.

I created a template to post 5 days per week to Facebook based on notes I’ve taken whilst actually listening to a webinar. So as I’m making note, I have my template open and put in the ‘did you knows?’ that I think patients would find interesting.  It takes nearly no time at all, and creates a nice weekly theme to my postings. I also have a template to post to all my Social Media accounts (Facebook, Instagram, Pinterest….)

I actually used it today – I realised I had totally forgotten to schedule something for Back Care Awareness Week during an online chat.  Before the chat was finished, I had scheduled a post per day including images – all using the simple CoSchedule template I had created and some pre-existing content from my website.

How did I do this?

First I created a template for 5 days a week for each social media channel I use (more now thanks to CoSchedule making it so simple!).[/vc_column_text][vc_video link=”https://youtu.be/3AXZxp6ElmA” align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Then this is how I use that template while I’m listening to the podcast or webinar.  Whilst taking notes for my CPD reflection form, I’ll do this with the bits patients may find interesting:[/vc_column_text][vc_video link=”https://youtu.be/nRf4k75lvQA”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

There are even more ways CoSchedule makes writing and scheduling easier:

 

  • The Extension for Chrome
I love this extension. I can generate a social media post with a click.  I use Feedly to track all the blogs and news interesting to me and that may be interesting to my clients, and when I find one – bing – click of a button and I can create a post or campaign out of it.

 

  •  The Headline Analyzer

 

You don’t need CoSchedule to have it help you with your writing and publishing.  I actually found CoSchedule through this feature which is free: The Headline Analyzer.  It helps you create better headlines for posts, emails or web copy by giving you feedback on how compelling the tone of your writing is.  It’s fantastic.

 

  • The CoSchedule Peeps

 

The CoSchedule team have a fantastic and idea-filled blog.  You know how sometimes other sources are a better or more comprehensive ‘go to’ than a service’s own site? CoSchedule is NOT an example of that. They have good ideas, well fleshed out, and fantastic tutorials.  And what I appreciated most is that they did not just provide help as if all it’s users were massive companies. They clearly showed me I could scale CoSchedule, and integrate it into my process as a small business owner -and it has the ability to help me grow within the capabilities of the tool. In fact, it’s helped me develop new ideas for growing (A local Facebook challenge will be coming soon!)

 

  • Re-Queue

 

I am on an older plan, no longer offered, which does not have ReQueue as a feature.  ReQueue will automatically fill your future calendar with content you’ve previously published so you don’t even have to think of it!

 

  • What would I add?

 

I’d add a second style of re-Queue – so I could randomly generate a bunch of content according to category and then have CoShedule just fill in my gaps from that content base. I would also add social campaign scheduling options like ‘every (insert day of week) for X (insert number of weeks).  This way I could have a folder, say, of ‘Happy Monday’ messages which randomly get put into the queue every Monday. And every time I think of a new message I could just add it to the main pot of messages and let it get mixed into the lineup of messages. I currently use a social template to do this scheduling of specific messages to all four of my channels every 7 days starting on a Monday for 15 Mondays, but when I get down to the 15th Monday I will have to create a new social campaign and manually fill it with new Happy Monday messages. It works, but things like this could be a huge timesaver for publishing this kind of content.

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